Why I Started Mr. Keith’s

by Mr. Keith

INTro

I never thought I’d start a brand. That’s not something I grew up thinking about.

I’m a husband, a dad, and someone who’s worked hard his whole life. I’ve been in jobs where your name matters more than your resume, and I’ve always believed in showing up, doing your part, and treating people right. That’s just how I was raised.

Over time, there was this one thing I found myself saying over and over — to my daughters, to coworkers, to anybody who was at a crossroads:
“Just do the right thing.”

That’s where this all started. Not with a big business plan — just with a simple idea that’s gotten me through a lot of life.

The Heart Behind It

I grew up around people who didn’t have much, but they had character. You told the truth. You helped when someone needed it. You worked for what you had, and you didn’t take shortcuts. That stuck with me.

Now I’ve got a family of my own — a wife who’s my is rock, and two daughters who I hope see in me what I saw in my own parents. I’ve never tried to be perfect, but I’ve always tried to be consistent. I want them to know that no matter what, their dad tried to do what was right.

That mindset is what led to Mr. Keith’s.

What This Is (And What It’s Not)

This isn’t some flashy clothing line or some motivational campaign. I’m not trying to be something I’m not. Mr. Keith’s is just a way to share something that’s meant a lot in my own life — that steady voice in your head that reminds you to keep your word, show up on time, and take care of the people around you.

The shirts, the gear — that’s just a piece of it. What matters more to me is what the name stands for. I want people to feel like they’re part of something solid. Not perfect — just honest.

What We’re Building

We’re starting small — right here in Memphis. But we’ve got some hopes for this. One of our goals is to build a space where people feel comfortable enough to slow down and read something good. Something that feels like home.

We want to share simple stories — real-life stuff that reminds you what matters. And not just from me — we want other folks to eventually share their stories too. The everyday stuff that doesn’t always make headlines but sticks with you: good people doing right by each other.

If someone reads something on our site and it makes them feel a little more hopeful or seen, that’s a win. We want people to subscribe, engage, and if they’ve got something to say — share it. No pressure. No gimmicks. Just honest connection.

And down the line, we hope to reach other communities nearby, too — places like ours that are full of folks who work hard and care deeply.

Final Thoughts

At the end of the day, this brand is about trying. That’s all I’ve ever done — and all I’m asking others to do. Try to be decent. Try to take care of your people. Try to leave things better than you found them.

If you’re someone who believes in that — welcome.
If you’re trying your best every day — you belong here.

Thanks for stopping by.
I appreciate your time more than you know.

— Mr. Keith

"The right thing isn’t always the easy thing. Do it anyway."
— Mr. Keith

Stay connected with us for more community initiatives, events, and ways we’re working to Do The Right Thing.

#TeamMrKeiths
#DoTheRightThing
#MyWhy
#DoItAnyway

Shining a Light on Talent: Mr. Keith’s Sponsors FireFly’s The Wizard of Oz

Posted on May 23, 2025 by The Mr. Keith's Team

Doing the Right Thing, One Spotlight at a Time

At Mr. Keith’s, our mission is simple: Do The Right Thing — and that means showing up for our community in meaningful ways. On May 9th, we had the incredible opportunity to do just that by sponsoring FireFly’s newest theater production of The Wizard of Oz.

About FireFly

FireFly is a local nonprofit that creates magical outdoor theatre performance opportunities for young, aspiring actors — and this show was a perfect reminder of just how powerful creativity and community can be. From dazzling costumes to heartfelt performances, the kids lit up the stage and reminded us that talent lives everywhere — it just needs a spotlight. And thanks to the incredible team at FireFly, these young performers are getting the stage they deserve.

Our Contribution

As part of our sponsorship, Mr. Keith’s contributed to support future productions and donated 20 cases of water to help keep the cast, crew, and audience refreshed during the event. Supporting a cause like this — one that builds confidence, encourages expression, and brings people together — aligns perfectly with our mission to always do the right thing. Every contribution helps FireFly continue to fund costumes, set designs, and everything else that makes their productions shine.

Why It Matters

This event was extra special for us because it was our first official community sponsorship. Seeing our name associated with something so uplifting and joyful reminded us why we started Mr. Keith’s in the first place — to make a positive impact, however we can. It was a chance to not only support a great cause but also introduce Mr. Keith’s to a broader audience who shares our values.

Thank You, FireFly

To the entire FireFly team, the young performers, and the families who came out to support — thank you. Your passion and dedication are inspiring, and we’re honored to have played a small part in your incredible production.

We can’t wait to see what you do next — and we’ll be there to cheer you on.

Stay connected with us for more community initiatives, events, and ways we’re working to Do The Right Thing.

#TeamMrKeiths
#DoTheRightThing
#CommunitySupport
#MemphisFireFly